Information Architecture that Guides, Not Hides
Identify the three tasks users perform most and promote them in the main navigation. Demote rarely used features without burying them. When the top tasks are one tap away, satisfaction rises and churn quietly falls.
Information Architecture that Guides, Not Hides
Choose labels users would say aloud, not internal jargon or brand poetry. Clear beats creative when it comes to navigation. If a label can be misread, rewrite it until its meaning is unmistakable and immediate.